Mar 28, 2019
DEFINING AND UNDERSTANDING CLEAN LABEL
When it comes to clean label, a brand’s first challenge can be simply defining it—and determining what clean label means to their brand and target audience. It’s helpful for brands to know that “...clean label often refers to the number of ingredients in a product and their countries of origin. Consumers are paying more attention to the label, list of ingredients, nutritional value and claims. This concept also includes if the supply chain follows ethical rules, and if a company is socially responsible. Therefore, clean label encompasses a broad range of concepts from transparency, all-natural, organic, non-GMO, free-from to locally grown.”* Consumer awareness about the environment is also fueling keen interest in ingredient origins and their social and environmental impact.
It makes sense then, that ‘free-from’, ‘organic’, and ‘naturally healthy’ attributes top the CAGR growth list in the global health and wellness categories:**
THE CHALLENGE OF CLEAN LABELS
While consumers may perceive clean labels as simple, manufacturers know that the quality, sourcing and cost of these ingredients can be complex.
Quality and sourcing
In response to consumer demand for clean label ingredients, many brands are paying special attention to the quality, purity and origin of their ingredients, along with the supply chain and sustainability that support ingredient transparency and claims.
At Nellson, quality is paramount. Our in-house R&D team—from our staff of technicians to our PhD-level scientific advisor—provides essential formulation support and cross-functional expertise to guide brands in choosing clean label ingredients that support their free-from, organic, non-GMO or other claims.
Our consistent quality is based on a collaborative company-wide approach to quality assurance. We exceed FSMA food safety standards and compliance for vendor management and ingredient sourcing, and our long list of certification standards ensure product integrity:
- Non-GMO Project Verified
- GFCO Gluten Free
- Kosher Certification: Orthodox Union
- Halal Certification: Islamic Food and Nutrition Counsel of America
- Functional Food, Dietary Supplement and GMP Certification: NSF International
- Certification of Production of Products for the European Union: USDA
- Bar manufacturing plants: SQF 2000 Level 2 Certification
- Powder manufacturing plants: FSSC 22000
- NSF Sport Certification
- CGMP Certification
- Organic Certification by QAI
We leverage our buying power and vendor relationships to achieve favorable raw material pricing of high-quality active ingredients, and use our forecasting experience and logistics management to ensure the reliable supply of those quality ingredients.
Contact us today to start your clean label project.