60-second insights

Welcome to 60-second insights—where we keep your
brand on the fast track with the quick-hitting trend info you need.

Performance Through
Personalization

Imagine being able to buy a performance powder or drink tailored to your unique health goals, fitness habits, daily routine—or even your DNA. Sounds pretty good, right? Brands are beginning to explore the possibilities.

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55% OF CONSUMERS SHOW INTEREST IN A NUTRITION PLAN BASED ON DNA TESTING

Ask your Nellson sales rep how we can help keep you ahead of the trends through nimble, custom designed product development.

Source: Mintel, "Sports and Performance Drinks - US." Mar 2020

PROTEIN FOR ALL

Let’s face it, protein isn’t just for athletes anymore. People use protein drinks for all sorts of reasons. Brands that can toe the line between sports and general nutrition by promoting unique functional benefits have a sneaky advantage.

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Increased need for protein
Increased physical activity
Building muscle
Meal replacement
Snacking
Found a product that suits my needs
More disposable income
Increased need for protein
Increased physical activity
Building muscle
Meal replacement
Snacking
Found a product that
suits my needs
More disposable income
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0
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REASONS FOR DRINKING MORE PROTEIN DRINKS, JANUARY 2020

Whatever the focus of your target customer, we can help maximize your product’s appeal. Our unparalleled resources extend from ideation and formulation all the way through packaging.

Source: Mintel, "Sports and Performance Drinks - US." Mar 2020

A THIRSTY MARKET

These days, everyone is working on a healthier version of themselves. With better-for-you drinks that feature energizing, hydrating and reparative ingredients driving category growth, the sports and performance drink market is expected to blow past $11 billion by 2024.

Sports Drinks
$8.1B
(+7.1%)
Performance Drinks
$1.8B
(+6.3%)

TOTAL US RETAIL SALES OF SPORTS AND PERFORMANCE DRINKS
BY SEGMENT, AT CURRENT PRICES, 2019

As new, on-trend ingredients emerge, beating the competition to market is the name of the game. At Nellson, we have the extended resources and proven know-how to get you there faster.

Source: Mintel, "Sports and Performance Drinks - US." Mar 2020