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60-second insights

Welcome to 60-second insights—where we keep your
brand on the fast track with the quick-hitting trend info you need.

ALL IN THE FAMILY

Parents will tell you their family’s good health is always a priority. Reports show families with multiple kids are more likely than others to use vitamins, minerals and supplements to boost immunity.

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a couple with three kids
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Likely to supplement diet as a general precaution
No children vs. 3+ children

Creating bars and powders for child nutrition takes an experienced hand. We can help you devise a kid-approved formula, then manufacture it in a way that’s safe and meets all regulatory requirements.

Source: Mintel, "Vitamins, Minerals and Supplements Trends: Incl Impact of COVID-19 - US," Sept 2020

THE IDEAL BENEFIT

Consumer preferences for functional health benefits can change like the wind. A COVID-stricken 2020 saw a surge in demand for immunity-boosting products that’s projected to continue even after the pandemic. Here’s the latest wish list.

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Supports immune health
Supports general wellness
Supports joint health
Supports bone health
Improves digestive health
Improves sleep
Supports cognitive/memory health
Supports eye health
Supports beauty/ skin health
Provides anxiety/ stress relief
Improves mood
increased need for protein Supports immune health
increased physical activity Supports general wellness
building muscle Supports joint health
meal replacement Supports bone health
snacking symbol Improves digestive health
customized product symbol Improves sleep
more disposable income symbol Supports cognitive/
memory health
more disposable income symbol Supports eye health
more disposable income symbol Supports beauty/
skin health
more disposable income symbol Provides anxiety/
stress relief
more disposable income symbol Improves mood
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2019 2020

IDEAL SUPPLEMENT BENEFITS, JULY 2019 AND MAY 2020

Nellson can help you achieve any number of label claims. Our scale lets us find the right ingredients quickly and cost effectively—including immunity-friendly additions from vitamin C to elderberry powder.

Source: Mintel, "Vitamins, Minerals and Supplements Trends: Incl Impact of COVID-19 - US," Sept 2020

MAKE MINE A DOUBLE

Within the functional foods market, powdered beverages have a big advantage. Why?
Because consumers would rather drink their vitamins, minerals and supplements!

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51% prefer functional drinks to traditional vitamins, minerals and supplements

As your go-to powdered drink experts, we can incorporate almost any kind of vitamin or mineral. Moreover, we’ll make sure your product has the right flavor masking and modulating so it tastes great too. Bottoms up!

Source: Mintel, "Vitamins, Minerals and Supplements Trends: Incl Impact of COVID-19 - US," Sept 2020

Performance Through
Personalization

Imagine being able to buy a performance powder or drink tailored to your unique health goals, fitness habits, daily routine—or even your DNA. Sounds pretty good, right? Brands are beginning to explore the possibilities.

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55% OF CONSUMERS SHOW INTEREST IN A NUTRITION PLAN BASED ON DNA TESTING

Ask your Nellson sales rep how we can help keep you ahead of the trends through nimble, custom designed product development.

Source: Mintel, "Sports and Performance Drinks - US." Mar 2020

PROTEIN FOR ALL

Let’s face it, protein isn’t just for athletes anymore. People use protein drinks for all sorts of reasons. Brands that can toe the line between sports and general nutrition by promoting unique functional benefits have a sneaky advantage.

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Increased need for protein
Increased physical activity
Building muscle
Meal replacement
Snacking
Found a product that suits my needs
More disposable income
increased need for protein Increased need for protein
increased physical activity Increased physical activity
building muscle Building muscle
meal replacement Meal replacement
snacking symbol Snacking
customized product symbol Found a product that
suits my needs
more disposable income symbol More disposable income
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REASONS FOR DRINKING MORE PROTEIN DRINKS, JANUARY 2020

Whatever the focus of your target customer, we can help maximize your product’s appeal. Our unparalleled resources extend from ideation and formulation all the way through packaging.

Source: Mintel, "Sports and Performance Drinks - US." Mar 2020

A THIRSTY MARKET

These days, everyone is working on a healthier version of themselves. With better-for-you drinks that feature energizing, hydrating and reparative ingredients driving category growth, the sports and performance drink market is expected to blow past $11 billion by 2024.

empty sports bottle dark green sports bottle filling light green sports bottle filling Sports Drinks
$8.1B
(+7.1%)
Performance Drinks
$1.8B
(+6.3%)

TOTAL US RETAIL SALES OF SPORTS AND PERFORMANCE DRINKS
BY SEGMENT, AT CURRENT PRICES, 2019

As new, on-trend ingredients emerge, beating the competition to market is the name of the game. At Nellson, we have the extended resources and proven know-how to get you there faster.

Source: Mintel, "Sports and Performance Drinks - US." Mar 2020