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60-second insights

Welcome to 60-second insights—where we keep your
brand on the fast track with the quick-hitting trend info you need.

ALL IN THE FAMILY

Parents will tell you their family’s good health is always a priority. Reports show families with multiple kids are more likely than others to use vitamins, minerals and supplements to boost immunity.

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a couple with three kids
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Likely to supplement diet as a general precaution
No children vs. 3+ children

Creating bars and powders for child nutrition takes an experienced hand. We can help you devise a kid-approved formula, then manufacture it in a way that’s safe and meets all regulatory requirements.

Source: Mintel, "Vitamins, Minerals and Supplements Trends: Incl Impact of COVID-19 - US," Sept 2020

THE IDEAL BENEFIT

Consumer preferences for functional health benefits can change like the wind. A COVID-stricken 2020 saw a surge in demand for immunity-boosting products that’s projected to continue even after the pandemic. Here’s the latest wish list.

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Supports immune health
Supports general wellness
Supports joint health
Supports bone health
Improves digestive health
Improves sleep
Supports cognitive/memory health
Supports eye health
Supports beauty/ skin health
Provides anxiety/ stress relief
Improves mood
increased need for protein Supports immune health
increased physical activity Supports general wellness
building muscle Supports joint health
meal replacement Supports bone health
snacking symbol Improves digestive health
customized product symbol Improves sleep
more disposable income symbol Supports cognitive/
memory health
more disposable income symbol Supports eye health
more disposable income symbol Supports beauty/
skin health
more disposable income symbol Provides anxiety/
stress relief
more disposable income symbol Improves mood
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2019 2020

IDEAL SUPPLEMENT BENEFITS, JULY 2019 AND MAY 2020

Nellson can help you achieve any number of label claims. Our scale lets us find the right ingredients quickly and cost effectively—including immunity-friendly additions from vitamin C to elderberry powder.

Source: Mintel, "Vitamins, Minerals and Supplements Trends: Incl Impact of COVID-19 - US," Sept 2020

MAKE MINE A DOUBLE

Within the functional foods market, powdered beverages have a big advantage. Why?
Because consumers would rather drink their vitamins, minerals and supplements!

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51% prefer functional drinks to traditional vitamins, minerals and supplements

As your go-to powdered drink experts, we can incorporate almost any kind of vitamin or mineral. Moreover, we’ll make sure your product has the right flavor masking and modulating so it tastes great too. Bottoms up!

Source: Mintel, "Vitamins, Minerals and Supplements Trends: Incl Impact of COVID-19 - US," Sept 2020

TO YOUR HEALTH AND THEIRS

Even prior to COVID-19, there has always been a niche for beverages that offer immunity support. With many consumers concerned about exposure to the virus, there’s a huge opportunity to expand this market.

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21% of consumers have consumed an immune boosting drink prior to COVID-19

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55% of consumers are concerned of being exposed to COVID-19

We’ll not only help you add probiotics and other immunity boosting ingredients, we’ll help you strike while the iron is hot. Our turnaround times are tough to beat.

Sources: Mintel, "Functional Drinks Incl Impact of COVID-19 - US," Apr 2020
Mintel, "COVID-19's Impact on US Consumers," Sept 2020

AN OPPORTUNITY NOT TO BE WASTED

Consumers are taking big-time notice of the effects of single-use plastics on the environment. So, as discarded plastic bottles wreak their havoc, demand may be rising for powdered drinks that can be used with refillable bottles.

pile of nutritional powder bottle for nutritional powder drink

1 million plastic bottles are purchased every minute worldide
powders and refillable bottles reduce that waste

With packaging options galore, we’ve got what you need to win any eco-warrior’s heart. That means everything from larger canisters and tubs to stick packs, pouches and sachets.

Sources: "Plastic Bottles Sold Per Hour, Day, Month and Last Ten Years" Axell Barret, September 8, 2019
Mintel, "Functional Drinks: Incl Impact of COVID-19 - US," Apr 2020

MULTIPLYING YOUR APPEAL

Everyone wants that little extra edge. And why settle for one edge when you can have two? So, it only makes sense consumers are drawn to beverages that offer multiple benefits.

nutritional drink bottle first layer of benefits second layer of benefits third layer of benefits fourth layer of benefits
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Over a period of 3 months 65% of consumers
consumed a beverage with 1-4 added benefits

Our R&D team has unrivaled expertise when it comes to functional beverages. They’ll help you explore a wide range of benefit options to give your product an edge or two of its own.

Source: "Functional Drinks: Incl Impact of COVID-19 - US," Apr 2020

Performance Through
Personalization

Imagine being able to buy a performance powder or drink tailored to your unique health goals, fitness habits, daily routine—or even your DNA. Sounds pretty good, right? Brands are beginning to explore the possibilities.

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55% OF CONSUMERS SHOW INTEREST IN A NUTRITION PLAN BASED ON DNA TESTING

Ask your Nellson sales rep how we can help keep you ahead of the trends through nimble, custom designed product development.

Source: Mintel, "Sports and Performance Drinks - US." Mar 2020

PROTEIN FOR ALL

Let’s face it, protein isn’t just for athletes anymore. People use protein drinks for all sorts of reasons. Brands that can toe the line between sports and general nutrition by promoting unique functional benefits have a sneaky advantage.

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Increased need for protein
Increased physical activity
Building muscle
Meal replacement
Snacking
Found a product that suits my needs
More disposable income
increased need for protein Increased need for protein
increased physical activity Increased physical activity
building muscle Building muscle
meal replacement Meal replacement
snacking symbol Snacking
customized product symbol Found a product that
suits my needs
more disposable income symbol More disposable income
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REASONS FOR DRINKING MORE PROTEIN DRINKS, JANUARY 2020

Whatever the focus of your target customer, we can help maximize your product’s appeal. Our unparalleled resources extend from ideation and formulation all the way through packaging.

Source: Mintel, "Sports and Performance Drinks - US." Mar 2020

A THIRSTY MARKET

These days, everyone is working on a healthier version of themselves. With better-for-you drinks that feature energizing, hydrating and reparative ingredients driving category growth, the sports and performance drink market is expected to blow past $11 billion by 2024.

empty sports bottle dark green sports bottle filling light green sports bottle filling Sports Drinks
$8.1B
(+7.1%)
Performance Drinks
$1.8B
(+6.3%)

TOTAL US RETAIL SALES OF SPORTS AND PERFORMANCE DRINKS
BY SEGMENT, AT CURRENT PRICES, 2019

As new, on-trend ingredients emerge, beating the competition to market is the name of the game. At Nellson, we have the extended resources and proven know-how to get you there faster.

Source: Mintel, "Sports and Performance Drinks - US." Mar 2020