We're diving into the effect COVID-19 has had on the market for children’s health products. With more parents focused on preventive health remedies, Mintel forecasts category sales will grow 38% from 2020 to 2025. Savvy nutrition brands will be vying for their piece of the pie.
There’s nothing like a pandemic to change how you think about your health. The truth is, COVID-19 exposed vulnerabilities that forced many of us to re-evaluate our priorities. So, after a trying year, it’s no surprise that U.S. consumers are seeking ways to protect against illness. It’s a trend we expect to continue as vaccination gradually becomes more widespread and we ease back toward normal everyday life.