Anaheim, CA – Nellson Nutraceutical, LLC (Nellson), a leading North American formulator and manufacturer of branded and private label nutritional bar and functional powder products, announced the opening of its new nutrition bar manufacturing plant in Ontario, California. The state-of-the-art 300,000 sq. ft. facility offers the latest bar processing technology and capabilities available, and strengthens Nellson’s market-leading position in nutritional bar co-manufacturing.

“Today we are thrilled to officially open our new Ontario, California facility,” said Jamie Better, Chief Executive Officer of Nellson. “This project began in 2016 when we decided it was better to build from scratch rather than retrofitting our aging facility in Irwindale, California. Our goal was to construct a world-class nutrition bar facility that would provide our brand customers unmatched R&D expertise and the latest process and manufacturing innovations for nutrition bars as well as a first-rate working environment for our employees. This is the first new facility of its kind in North America in at least the last 16 years, and is an important strategic investment for Nellson, as we gear up to meet customers’ rapidly evolving demands in a dynamic nutrition market across multiple segments, including sports performance, wellness, weight management, functional and medical nutrition.”

“The Nellson team is extremely excited to share new capabilities and technologies with our brand partners as we work together to create some of the industry’s latest on-trend nutrition bar formats,” said Jean Filion, Nellson’s Chief Operating Officer and President Nellson Canada. “Our new R&D Collaboration Center enhances our ability to work with brand partners on the next generation of bars, providing custom formulation, benchtop replication, and consumer samples and testing.” 

“In selecting the Ontario site, it was critically important to us that the new facility be within a short drive from our existing location, as we wanted to retain our experienced workforce and all their bar-making expertise,” said Better. “We’re delighted that over 80% of our Irwindale employees agreed to transfer to Ontario. This facility sets a new standard in nutrition bar manufacturing. Our investment of about $70 million in the Ontario facility, along with our recent acquisition of Genysis Brand Solutions are the latest steps in Nellson’s aggressive transformation under the ownership of Kohlberg & Company, and reflect our determination to be the co-manufacturing partner of choice for the leading brands in the nutritional bar and functional powder marketplace.”

Nellson’s new Ontario facility at a glance:

  • The 300,000 sq. ft. facility offers a streamlined layout with segregated lines—providing brand confidentiality, allergen control, food safety, efficient sanitation, as well as flexible production capabilities
  • In-line process capabilities enabling new formats, such as slabbed and extruded bites, triple layer bars and unique custom shapes
  • In-line dual mixing capabilities to optimally blend a range of ingredients, from very fragile cereal or crisp-based layers to very dense high protein doughs
  • New high-speed packaging capabilities to support on-trend consumer demands
    Multiple pack-outs on a single line for optimal efficiency and increased flexibility
  • State-of-the-art R&D Collaboration Center supports customer formulation, commercial scale-up and consumer testing
  • Smart technology and energy efficient systems to conserve energy, water and other resources, with programs to maximize recycling and reduce waste
  • Expansion space to support future growth


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About Nellson
Nellson, the leading full-service nutritional bar and powder provider in North America, is based in Anaheim, California with production locations in California, Utah, and Quebec. Founded in 1962, Nellson has over 50 years of diversified expertise in nutrition platforms for bars and powders, serving the sports nutrition, wellness, weight management, functional, and medical nutrition market segments. Nellson offers formulation expertise, quality assurance, regulatory support, flexible production, and sales and marketing support.


About Kohlberg & Company
Kohlberg & Company is a leading private equity firm specializing in middle market investing. Since its inception in 1987, Kohlberg has organized eight private equity funds, through which it has raised over $7.5 billion of committed equity capital. Over its 30-year history, Kohlberg has completed 72 platform investments and well over 168 add-on acquisitions, with an aggregate transaction value of over $15 billion. For more information, visit

Nellson Nutraceutical, LLC (Nellson), a leading North American formulator and manufacturer of branded and private-label nutritional bar and functional powder products, today announced that it has acquired Genysis Brand Solutions Inc. (Genysis). Genysis is a Salt Lake City-based manufacturer of functional powders. Genysis affiliates Dyad Labs (formerly Genysis Labs) and Sensapure Flavors have been spun out as independent entities and are not included in the transaction.

The business combination strengthens Nellson’s powder production capabilities, expands its product lines and channels, and diversifies its customer mix. “The combination with Genysis, together with the recent opening of our state-of-the-art bar-making facility in Ontario, California further strengthens Nellson’s position as a strategic partner of choice within the fast-growing nutritional bar and functional powders sectors” said Jamie Better, Chief Executive Officer of Nellson. “This acquisition replicates in powders what we achieved in bars three years ago through our acquisition of Multibar, as it combines two respected functional powder manufacturers to create the clear category leader with remarkable capabilities in new product development and best-in-class manufacturing.”
Genysis will operate as a subsidiary of Nellson. Adam Schwinghammer, President of Genysis, who will stay on as a key member of the executive management team, said, “We are excited about merging with Nellson and capitalizing on the respective strengths of the two companies in order to benefit our current and prospective customers.”

The combined company will have five manufacturing and R&D facilities, offering greater capabilities to customers both in the U.S. and Canada, as well as internationally.

Nellson is a portfolio company of Kohlberg & Company, L.L.C (Kohlberg), a leading private equity firm headquartered in New York.

Seth H. Hollander, Partner at Kohlberg, commented, "Since our acquisition of Nellson in 2013, we have been focused on identifying acquisitions as a means to grow and expand our capabilities, product offering and customer base. Genysis represents a key step toward that end." Hollander added, "Nellson and Genysis are highly complementary businesses, and we are pleased to capitalize on this unique opportunity to create a larger, more diversified company capable of better serving our combined customer bases."

Antares Holdings provided Nellson with fully committed credit facilities sufficient to close the transaction. Paul, Weiss, Rifkind, Wharton & Garrison LLP acted as legal counsel to Nellson.  Houlihan Lokey acted as financial advisor to Genysis. 

Nellson LLC, the leading full-service nutrition bar and powder provider in North America, recently introduced ‘Nellson in Motion’. The blog, written by Nellson’s team of experts, offers insight and information on the nutritional bar and functional powder markets. Content is designed to highlight current consumer trends, methods to overcome formulation challenges, and tips for successful product launches.

Bart Child, Nellson’s Sr. VP Commercial Development, said, “We developed the ‘Nellson in Motion’ blog as a tool to communicate the latest news and market insight around nutritional bars and functional powders. At Nellson, we have an incredible wealth of in-house R&D expertise and market information, and we want to share that knowledge with our customers. We hope they will find our blogs to be insightful, as we dive into current consumer trends, examine formulation challenges, and share tips for successful bar and powder development."

The Nellson team of experts post blogs that cover news and information on topics and trends such as:

Making Clean Label Simple–This post examines the challenges of creating clean label products, current consumer perceptions, as well as the future of the category. 

Customized Vitamin and Mineral Pre-blend Powders–Nellson’s R&D team discusses current challenges in the development of nutraceutical powders, as consumers seek products that meet specific nutritional criteria. The post also highlights Nellson’s custom pre-blend solutions that are available to meet specific label claims, with products that offer ideal shelf life and more.

Quality Matters–Nellson weighs in on which certifications and standards are most important in today’s nutrition marketplace.

Please visit the Nellson in Motion blog and view posts from Nellson's team of experts.


The next generation of plant-based food and beverage products are sprouting new life as consumer interest in healthier options grows. According to a recent Mintel report, consumers’ preference for a natural, simple and flexible diet will continue to drive food and beverage manufacturers to further expand offerings with new vegetarian, vegan, free-from, and other plant-focused formulation options. Nellson’s team of formulation experts can help manufacturers overcome plant-based manufacturing obstacles by delivering customized high-quality nutritional bars and functional powders.

Bart Child, Nellson’s Sr. VP Commercial Development, said, “We are seeing an increased demand for plant-based formulations in both nutritional bars and powders that fulfill consumers’ desire for products with functional benefits from natural sources and simple labels with a short list of recognizable ingredients. Our customers are seeking formulation assistance with plant-based proteins, such as: pea, rice, potato, pumpkin, black bean, algae, chia, hemp, and soy. As the leading full-service nutrition bar and powder provider in North America, we are uniquely positioned to help manufacturers find the next winning combination for successful plant-based nutrition bars and functional powders.”

Plant-source protein bars and powders align with consumer desire for better-for-you functional attributes, high protein, and free-from claims. Mintel reports consumers are willing to spend more on products offering a specific nutritional benefit. So as manufacturers move to develop a new generation of plant-based foods, it is important to remember that plant-based formulating can be tricky for many manufacturers. Plant proteins can vary in degree of nutrient density, distinct flavor, and texture. Nellson’s formulation experts understand these base proteins, which is critical to obtaining an optimal amino acid profile, flavor, and texture that is sustainable throughout the product’s shelf life. And, all products are backed with strategically sourced ingredients to ensure a consistent, high quality product, competitive pricing, and consistency of supply. 

Child added, “As our new facility in Ontario, California comes online, we are able to offer additional capabilities that further aid customers seeking improved and differentiated plant-based products. For example, we are introducing new technologies that will allow us to expand our offerings with new formats like multi- and single-serve bites. Ongoing investments in manufacturing technologies demonstrate our commitment to providing our customers with flexible capabilities, strategic technology, and progressive innovation.”   

Nellson formulations experts have developed many successful plant-based products, including:

A wide variety of plant-based beverage powders–These plant-based beverage powders are not just for vegans. Sold in powder form, these beverages offer convenience in addition to their powerful nutritional benefits like complete and balanced amino acid profiles, superfood combinations, and the nutrients of supergreens, enzymes, vitamins, and minerals. Plus, these beverage powders are gluten-free and non-GMO. Consumers will love their delicious and nutrient packed, clean formulations. 

On-trend plant-based nutrition bars–Trend-right offerings like our matcha citrus bergamot plant-based nutrition bar give consumers an experience, not just an ordinary bar. It features a unique appearance to appeal to hungry eyes and a soft layer atop a crispy texture, for sensory appeal. Pea and potato protein make this bar perfect for vegan consumers, while great taste and texture make it great for consumers hungry for the latest flavorful experience.

Nellson LLC, the leading full-service nutrition bar and powder provider in North America, recently announced the addition of Martha Hudak-Roos as Vice President Quality and Food Safety, with Jack Spallone joining as Senior Director of Corporate Purchasing.
Jamie Better, Nellson’s Chief Executive Officer, stated, “I am happy to announce the addition of Martha (Marty) Hudak-Roos and Jack Spallone to Nellson’s management team. As we prepare to open our new state-of-the-art manufacturing facility in Ontario, California later this year, Marty and Jack’s expertise in their respective areas further strengthens Nellson’s solid foundation as the only full-service nutrition bar and powder provider in North America.”

Martha Hudak-Roos will oversee all of Nellson’s quality, food safety and regulatory activities, as well as serving as a member of Nellson’s Executive Leadership Team. Hudak-Roos brings more than 30 years of experience in Quality and Food Safety along with a demonstrated track record of success in the food industry. She holds a Bachelor’s degree from Wagner College in Biology and Chemistry.  

Jack Spallone will lead Nellson’s corporate procurement activities, while also working closely with the purchasing functions at the company’s manufacturing facilities. Spallone brings more than 12 years of proven industry expertise. He holds a Bachelor’s degree from Pennsylvania State University in Business Logistics. 

Nellson Nutraceutical, the leading full-service nutrition bar and powder provider in North America, announced a realignment of their organization naming Jean Filion as Chief Operating Officer and Bart Child as Senior Vice President of Commercial Development.

Jamie Better, Nellson’s Chief Executive Officer, stated, “Over the past two years we have aggressively transformed Nellson, tripling it in size through the acquisitions of MultiBar, as well as the bar and powder operations of NBTY. This reorganization furthers the integration of those strategic initiatives to better serve the needs of our customers by streamlining communication, reducing functional and geographic barriers, and strengthening critical business processes. As President of Nellson Canada, Jean Filion successfully integrated the former MultiBar business with Nellson’s Canadian operations. With the additional role of Chief Operating Officer, Jean now will oversee all Nellson operations and will harmonize our business processes across our West Coast and Canadian footprint.”

Better continued, “Bart Child will take on a new role as Senior Vice President of Commercial Development. This functional group now will include Research and Product Development in addition to Bart’s previous responsibilities for Sales and Marketing.   This change will allow us to sharpen our customer focus by tightening product development efforts, accelerating Nellson’s time-to-market for new products, and enhancing collaboration in providing turnkey solutions for our customers.”   

“This realignment, along with our recently announced plan to build a new state-of-the-art bar manufacturing facility in Ontario, California to meet the growing demands of our customers, reflect Nellson’s determination to be the co-manufacturing partner of choice for leading brands in the nutritional bar and functional powder marketplace,” stated Better.

Nellson, the leading full-service nutrition bar and powder provider in North America, announced plans to replace its aging Irwindale, California operation with a new facility nearby. Nellson has secured a new site in Ontario, California and will invest $40-50 million to create a world-class production facility. 

Jamie Better, Nellson’s Chief Executive Officer, stated, “Our leadership team has been evaluating options for transforming our Irwindale facility into a state-of-the-art manufacturing facility to better serve the rapidly evolving needs of our customers. After months of review, we concluded this goal can be better accomplished by building an entirely new facility, rather than retrofitting the current location. In selecting the Ontario site, it was critically important to us that the new facility be within a short drive from the existing location as we want to retain our experienced workforce and all their bar-making expertise. Our goal is to have the new facility fully operational by the first quarter of 2018.”

The decision to seek a new location was driven by Nellson’s commitment to provide its customers with unmatched R&D expertise and the latest process and manufacturing innovations for nutrition bars, as well as a world-class environment for its employees. The new facility will include:

• Approximately 300,000 square feet under one roof for optimal efficiency, increased capacity and expansion space to support future growth
• State-of-the-art R&D lab to support corporate R&D efforts, commercial scale-up, and testing of customer formulations
• Segregated production lines which provide brand confidentiality, maximum allergen control, food safety, and efficient sanitation, as well as flexible scheduling
• Additional process capabilities for new product formats and shapes
• New packaging capabilities to support on-trend consumer demands

Better added, “The decision to build a new site represents the next step in our aggressive transformation of Nellson under Kohlberg & Company’s ownership. In Montreal, we have best-in-class bar making capabilities in the former MultiBar facility and our Lachine facility, where we recently invested over $15 million to expand capacity and upgrade our operations; we also just completed a $10 million upgrade and expansion of our Anaheim powder plant. These investments reflect our determination to be the co-manufacturing partner of choice for the leading brands in the nutritional bar and functional powder marketplace.”

Nellson, the leading full-service nutrition bar and powder provider in North America, continues its forward movement in the world of nutrition, with the addition of a new high-speed production line in its Lachine, Quebec nutritional bar manufacturing facility and the unification of the Canadian operations in Lachine and Anjou, Quebec under the leadership of Jean Filion, former CEO of MultiBar and current President Nellson Canada. This investment enables the nutrition bar co-manufacturer to meet and exceed the needs of North American bar manufacturers’ brands.

Jean Filion said, “It was important to us that we bring our Canadian operations together under one management, as it combines two great teams to share best practices, accelerates decision-making, and, together with the capital investment, strengthens our value creation potential.”  Filion added, “I am extremely excited by the potential of the Canadian team with its wealth of knowledge and commitment to innovation. Like our entire Nellson team, our Canadian bar team relentlessly seeks improvement to surpass our clients’ expectations in terms of service, quality and cost.” 

Jamie Better, Nellson LLC’s Chief Executive Officer, said, “The unification of our Canadian operations under Jean’s leadership is another step in Nellson’s transformation over the past 18 months. This leadership change and the capital investment demonstrates our commitment to knowledge sharing and continuous improvement in all areas of the company. Our Canadian operations are a critical component of our bi-coastal platform which enables us to provide best-in-class product development and manufacturing capabilities, exceptional speed of execution, and outstanding customer service to our clients. The acquisition of MultiBar and NBTY’s Anaheim CA powder manufacturing facility and nutritional bar operating assets positions Nellson as the unequivocal leader in nutritional bar and powder co-manufacturing in North America.”

Nellson co-manufacturing advantages include:

• Capabilities, bar none
Nellson’s newly commissioned state-of-the-art Sollich line, Peerless and conical mixers, and automated line processes throughout provide the flexibility and capability to create any type of nutrition bar. From the simplest uncoated bars to the most complex—specialty coated, sandwich layered versions—Nellson can provide exactly what bar brands need at an excellent value. Nellson has the unique capability to process real chocolate, as it possesses both the specialized equipment and expertise required for real chocolate production. Nellson also offers the efficiency of a one-stop shop, with special assemblies for display-ready pallet services, so clients don’t need to move their product to third party assemblers. In a market that demands complexity, Nellson offers the capabilities to meet those demands with state-of-the-art equipment and process expertise

• Capacity to support growth 
Nellson has the production capacity to support the growth of customer brands and the flexibility to meet their surge demands. Our investment in new technology for case packing and a new centralized palletization area accommodate the speed necessary to support production lines. 

• Consistent quality
Nellson’s stringent Quality Assurance processes ensure delivery of the quality customers expect—with efficient, consistent results. This gives Nellson’s customers confidence that their consumers will experience the same bar quality, taste and appearance, day-in and day-out. 

• In-house Research & Development
Nellson’s in-house R&D department provides a benefit unique to nutritional bar and powder co-manufacturing. Our dedicated team of over 40 R&D food science developers and technicians give Nellson’s customers a distinct edge. The R&D team has unrivaled knowledge of all aspects of bar and powder development and manufacturing to facilitate success. The Nellson R&D team understands that there is a difference between developing a bar or powder and actually manufacturing it. With a solid understanding of profiles and flavors, manufacturing processes and equipment, the R&D team at Nellson enables clients to get new and innovative products to market at record speed. 

Nellson Nutraceutical, the leading full-service nutrition bar and powder provider in North America, announced today that Jamie Better has been named the company’s Chief Executive Officer. Better, who has been Chairman of the Board of Directors since 2014, brings to Nellson an extensive track record of senior leadership experience across industries, and is an Operating Partner of Kohlberg & Company, Nellson’s majority shareholder. Better stated, “I look forward to leading Nellson through its continued evolution while supporting its customers through new product and market expansion efforts.”

Better assumes this role from Scott Greenwood, Nellson’s current Chief Executive Officer, who will remain in an advisory capacity to the Company. Under Greenwood’s leadership, Nellson completed two transformative acquisitions and achieved significant growth, positioning the Company as North America’s leading third-party manufacturer and full service provider of high quality nutrition bars, nutritional-powders and healthy snacks. Having substantially completed his objective to transform Nellson, Scott is now pursuing other opportunities. Greenwood commented, “I am proud of the accomplishments we have achieved together at Nellson under Kohlberg’s ownership.  Jamie’s distinguished track record, together with his strong professional and personal values, make him an outstanding successor to lead Nellson into the future. I wish Jamie and the people of Nellson much continued success in the years to come.”  

Seth H. Hollander, Partner of Kohlberg, commented, “On behalf of the Board of Directors of Nellson, I wish to sincerely thank Scott for his distinguished service to the company. Scott was instrumental in building a foundation for sustained growth at Nellson.”  Hollander continued, “As Chairman, Jamie has been the architect of several of Nellson’s recent transformational initiatives. As a result of his leadership, Nellson has strengthened its core capabilities and is well-positioned for continued excellence in customer service as well as growth execution.” 

Nellson Nutraceutical, the leading full-service nutrition bar and powder provider in North America, announced a reorganization of its facilities including the relocation of corporate headquarters from Irwindale, CA to Anaheim, CA and the transfer of Salt Lake City, UT powder operations to the Anaheim, CA manufacturing facility. Scott Greenwood, CEO of Nellson said, “Having successfully executed two major acquisitions over the last fourteen months, we have undergone a detailed analysis and determined it was necessary to realign our operational capabilities to better serve customer demand. We do not take these actions lightly and are in the process of reviewing personnel needs for potential relocation. We will continue to invest in our employees to ensure the future growth of our company with this multi-phased plan.”

The new headquarters, attached to the Anaheim powder facility, represents one of many new innovations Nellson is currently undertaking in a re-stage of their business brand. Greenwood added, “The plan includes an investment in our new corporate headquarters as well as a substantial investment in the manufacturing plant in Anaheim. These changes will strengthen our capabilities and enable Nellson and our employees to provide an improved level of service to our customers.”

The investment in the facility, which is approximately 300,000 square feet, reflects significant infrastructure and process improvements, including 14 upgraded blending rooms, enhanced allergen weigh-out rooms, high-speed packaging equipment, and additional functional capabilities for new products. The new headquarters will also house a Research and Development Center of Excellence, creating a centralized corporate R&D function for powder innovation and applied development. The newly redesigned facility is planning to add approximately 225 jobs. Upon completion of the final phase of the project, the Anaheim location will be a state-of-the-art facility exceeding industry standards for food safety and technology.

About Nellson
Nellson, the leading full-service nutrition bar & powder nutrition provider in North America, is based in Anaheim, California, with production locations in California, Utah, and Quebec. Founded in 1962, Nellson has over 50 years of diversified expertise in nutrition platforms for bars and powders, serving the wellness, sports nutrition, weight management, snack/breakfast, and functional market segments. Nellson offers technical capabilities, quality assurance and operations, flexible production, research and development, and sales and marketing support.

It is with great excitement that I can confirm the sale of Multibar is complete. On behalf of all our personnel, I welcome the Multibar employees to Nellson Nutraceutical. Similar to Multibar, Nellson has a proud history of developing and manufacturing market leading products for our customers. The combination creates a platform for growth with remarkable capabilities in new product development and manufacturing that will benefit our current and prospective customers.

We at Nellson have the highest regard for all the employees of Multibar. You have built a terrific company and have a well-earned reputation for attracting great customers who excel in their marketplace. We admire how you serve your customers and we are thrilled to have you as part of the Nellson team. Our plan is to capitalize on the fine Multibar organization and infrastructure and operate your company as a division within Nellson.

Again, my congratulations to both our company's respective employees for this successful merger. Looking forward to working with the new Nellson/Multibar team in driving our business to new heights.

Best Regards,
Scott Greenwood