The Nellson team has seen a surge in demand for a variety of powdered beverages that offer a range of functional benefits—from energy-boosting to mood-enhancing.

What are the latest consumer trends for functional beverages? We’ve got them, right here for you. Not only are we sharing the findings from recent market studies, we have tips to help you leverage them.

We're diving into the effect COVID-19 has had on the market for children’s health products. With more parents focused on preventive health remedies, Mintel forecasts category sales will grow 38% from 2020 to 2025. Savvy nutrition brands will be vying for their piece of the pie.

There’s nothing like a pandemic to change how you think about your health. The truth is, COVID-19 exposed vulnerabilities that forced many of us to re-evaluate our priorities. So, after a trying year, it’s no surprise that U.S. consumers are seeking ways to protect against illness. It’s a trend we expect to continue as vaccination gradually becomes more widespread and we ease back toward normal everyday life.