Innovation. Ingenuity. No matter what you call it, our innovative spirit fuels our commitment to the manufacturing of nutrition bars and functional powders. It reaches every aspect of our business. We may be creating new ways to bring products to market or introducing a new, more efficient manufacturing process. We may be developing more efficient packaging or fine-tuning our sourcing—and more.
Think strategically, act innovatively.
We approach product innovation with both short-term and long-term successes in mind. We put everything—from ingredient futures to consumer trends—into the context of your business goals, brand strategy and market factors.
investing in innovation
With our eyes on the future, we are constantly looking for better, faster, more efficient ways to get the job done. Then, after careful analysis, we make key investments where they will be of greatest benefit to our customers, as well as our company.
We have built our business to support our vision: to be the market leader in nutritional outsourcing by providing solutions that build successful brands and inspire healthier living. If you don’t succeed, we can’t succeed. We bring our vast expertise and experience to every interaction, large or small.
INNOVATION. IT’S HOW WE HELP MOVE
NPI: NEW PRODUCT
There may be nothing more exciting—or challenging—for your brand than the launch of a new product. Our NPI team is dedicated to success, working as the bridge between our customers and our internal team. Responsible for launching new products, the NPI team smoothes the path, with true partnership and communication. Their goal is to ensure that everyone has the information they need for a smooth launch, as well as pinpointing obstacles that could happen ahead of time, taking into consideration:
- Product claims
- Supply chain obstacles
- Process changes
- Specialized equipment needs
Expert supply chain management means everything to the success of our company and our customers. Our experts follow the market in real time. Our category managers are dedicated to specific areas of the business, so they know them inside and out.
- Design-to-value philosophy
- World-class supplier relationship management
- Economies of scale with specific supplier-partners
- Competitive RFPs
- Constant evaluation of new source opportunities
- Supplier performance/KPI program