nellson news

Nellson, LLC Recognizes Three Key Executives

July 2020

Bart Child named Chief Commercial Officer,
Ray Collins named Chief Human Resource Officer,
Martha (Marty) Hudak-Roos named Chief Quality Officer

(July 16, 2020) Anaheim, CA – Nellson, LLC (Nellson), a leading North American manufacturer of branded and private label nutritional bar and functional powder solutions, recently announced that Bart Child has been named Chief Commercial Officer, Ray Collins has been named Chief Human Resource Officer, and Martha (Marty) Hudak-Roos has been named Nellson’s Chief Quality Officer.

“I am pleased to recognize Bart Child, Ray Collins and Marty Hudak-Roos for their extraordinary contributions to Nellson’s ongoing success,” said Jamie Better, Chief Executive Officer of Nellson. “Their new titles better reflect their critical roles during our aggressive transformation over the last several years under the ownership of Kohlberg & Company. With the acquisitions of Multibar, Genysis Brand Solutions, and the bar and powder operations of Nature’s Bounty, Nellson has tripled in size. We’ve also built a state-of-the-art bar facility in Ontario, California greatly expanding our growth capacity and capabilities.”

Better continued, “Throughout all the challenges and successes of this transformation, Nellson and our brand partners have benefitted from the talent, leadership and tireless effort of individuals such as Bart Child, Ray Collins and Marty Hudak-Roos. These outstanding executives have been my partners in leading Nellson during this extraordinary time in our company’s history and I thank them for all they do.”

  • Bart Child has been named Nellson’s Chief Commercial Officer (CCO) and oversees all activities related to revenue generation including Research and Development. In this capacity, he maintains close ties with all key brand partners and is responsible for streamlining Nellson’s product development processes. Mr. Child has been with Nellson since 2007 and his deep industry experience, knowledge and judgement are invaluable.
  • Ray Collins has been designated Nellson’s Chief Human Resource Officer (CHRO). In this capacity, he oversees all Human Resources activity, including Safety. Mr. Collins joined Nellson in 2015 and has been responsible for upgrading all Human Resources policies and systems. He has been the driving force behind Nellson’s recent initiatives to improve communication, transparency and employee safety. During the last few months, Mr. Collins has led Nellson’s response to the Coronavirus pandemic.
  • Martha (Marty) Hudak-Roos has been named Nellson’s Chief Quality Officer (CQO). In this capacity, she oversees all activities related to product quality, food safety and regulatory compliance. Ms. Hudak-Roos was Nellson’s Director of Quality at multiple facilities before leaving to take on the lead quality-control role at a pet food manufacturer. Since rejoining Nellson in 2017, she has upgraded Nellson’s quality and regulatory processes while steadily driving down the cost of quality.

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About Nellson

Nellson, the leading full-service nutritional bar and powder provider in North America, is based in Anaheim, California with production locations in California, Utah, and Quebec. Founded in 1962, Nellson has over 55 years of diversified expertise in nutrition platforms for bars and powders, serving the sports performance, health and wellness, weight management, and medical nutrition market segments. Nellson offers formulation expertise, quality assurance, regulatory support, flexible production, and sales and marketing support.

About Kohlberg & Company

Kohlberg & Company is a leading private equity firm specializing in middle market investing. Since its inception in 1987, Kohlberg has organized nine private equity funds, through which it has raised over $10 billion of committed equity capital. Over its 33-year history, Kohlberg has completed 80 platform investments and nearly 200 add-on acquisitions, with an aggregate transaction value of over $22 billion. For more information, visit